Badhotel Renesse sponsors loyalty card campaign for Total’s East Flanders petrol stations
In the heart of East Flanders, Total is currently running an ongoing loyalty campaign at three of its petrol stations (Wetteren, Zottegem, Zingem). The concept was developed by The Marketing Group, a partner company of Tourism Marketing Group. This campaign was previously combined with a hotel promotion.
As a tourist industry player, you can be the next sponsor of this campaign and gain fantastic visibility with participating Total customers. Allow us to explain using the concrete example of previous sponsor Badhotel Renesse in 2017.
What role did Badhotel Renesse play in this campaign?
- Badhotel Renesse gave away an enviable two-day package, including wellness treatments and a discount voucher for dinner. Participating Total customers that missed out on the grand prize could still avail of a 20% discount on their next stay at the hotel.
- Badhotel Renesse paid a set-up fee of 495 euro, excl. VAT for this campaign.
What did Badhotel Renesse get in return?
Two months of constant visibility. They got the guaranteed attention of the loyalty card holders since the campaign was promoted heavily, with Badhotel Renesse always remaining central.
On Total’s in-store digital signage
Throughout November and December, an ad (1920 x 1080) was run on the three petrol stations’ ad screens.
On 5,000 flyers
The campaign was supported by 5,000 flyers distributed at the three petrol stations. The flyers were all taken before the end of the campaign!
Badhotel Renesse was mentioned in every bi-weekly newsletter sent to the participating customers. The number of participants continues to grow!
On the website
For the duration of the campaign, the campaign and its sponsor, Badhotel Renesse, were in full display on Total’s homepage and on the competition page.
On social media
The campaign was supported on social media, with fun teasers and glimpses of the delightful packages available from Badhotel Renesse. Highly enticing!
Direct e-mailing to winners and other participants
The winner was notified, and the other (~ 1,000) participating customers received an email in which Badhotel Renesse offers a discount of 20% on a stay at the hotel, including a free glass of prosecco.
Interested in running a similar campaign for your destination or hotel?
Contact us today, either by emailing firstname.lastname@example.org, calling us on +32 9 329 02 73 or filling in the form below. We’ll be in contact as soon as possible to let you know which slots are still free!
On its busiest days, Total’s station in Wetteren serves up to 900 in-store visitors. The average footfall in other stations is around 350-400.