Tourist Inform developed for the German Tourist Office in the Netherlands and Belgium a Facebook tab that features a Unesco Memory Game, with an overnight stay in Germany as a prize. You know the game … a Memory Game where you are required to twice find two identical pictures.
Gamification: the ultimate tool for gaining followers
Germany is using this promotion as extra publicity for its Unesco theme year and collecting contacts for its own newsletter. At the end of the game, a link is also established to the Unesco and other German apps. If you happen to read this in time (prior to 1 June 2014): quickly join the action and try your luck.
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