Three years in the inbox of Belgian decision-makers

The challenge

Ecco La Luna builds unique teambuildings, corporate events and team coaching to measure, for small to very large groups, at any location. More than 20 years of experience and more than 300 events a year.

The audience that books all of this sits scattered across marketing, HR, communication, events and management assistance, and only starts looking once a date is already on the table. The question is how you stay present in the months before that, without disappearing into general advertising.

Does that sound familiar? Then this approach is something for you as well.

The formula

Ecco La Luna did not go for one campaign, but for a presence they build up year after year. These are its parts.

• One insertion, permanently online: Unieke teambuildings, events en teamcoaching op maat runs in Dutch and in French. We take care of the translation.
• A rhythm instead of a one-off: 15 appearances in the newsletter since March 2023, in the monthly as well as in the thematic editions.
• The right edition at the right moment: teambuilding in spring, Meetings & Events in Belgium in September, staff and year-end parties in November.
• Formats stacked on top of each other: a banner in February 2026 and the video of the month in May 2026 push the basic insertion upward.
• Three spreads in the Inspiration Book 2026 (p. 13–14, 89–90, 127–128), online all year in Dutch and in French.
• A page per offer: seven separate pages, each around one concrete product, each with its own keyword and its own click-through.
• Social media: every insertion is shared on our channels.

What it delivers

Four lessons for your own campaign

1. Choose a rhythm, not a one-off. The reader has to come across you more than once.
2. Go for a good mix. Join the thematic newsletters whose theme fits what you offer, and alternate them with a few insertions, outside any theme, in the regular monthly newsletter.
3. Build on a basic insertion. A banner, a video of the month or an inspiring tip pushes that insertion upward – the analytics show it almost without exception.
4. Give every offer its own page. One page per product keeps the story fresh and gives each theme its own entry point.

The seven pages of Ecco La Luna

• Themafeesten of event op maat
• Winterideeën: samen sterk het nieuwe jaar in
• Teambuilding in en met aandacht voor de natuur
• Solar Buddy
• Teambuilding met sociaal karakter
• Winter Riding Tours
• The Mole 2.0