NZ Holidays: content creation for the 2019 holiday brochure and wider distribution of the content
Tourism Marketing Group plans, produces and promotes your content. Doing one, two or all three of these tasks. Entirely or partially. Everything's possible.
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Planning content
In this case, we undertook the planning process – i.e. creating a format – together with NZ Vakanties and the graphic design agency Mental Squint. We started with last year's edition and played with the layout and pagination to come up with a pimped-up version for 2019.
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Producing content
The content production was also managed as a team. We created some new content, such as interviews with clients and staff and introductions per location, but also carefully proofread all content provided, ranging from location descriptions to package deals and partner texts. Both for the Dutch and the French edition.
Promoting content
One of the reasons, besides language stability, why NZ Vakanties chose us, was the distribution of the content on the new platform 'Met de Vrienden', for which we are the chief text supplier – just like the other platforms at Tourism Marketing Group. NZ Vakanties does not post the content on its own website, but as the content was designed for paper, it might as well be used on an external digital platform. This has nothing but benefits: the content can also be found digitally (no reason to complain about that), a new audience can be reached (those from 'Met de Vrienden') and there are plenty of links to your website (link building).
Supported by a social media contest
We also thought up a social media contest for 'Met de Vrienden' for Facebook, whereby a 50 euro voucher can be won for one of the locations in NZ Vakanties: Neutralia Ostend, Duinzicht Oostduinkerke or Dennenheuvel in Durbuy.
The campaign runs for 3 months consecutively - one month per location - with a sponsored budget per month.
Tourism Marketing Group not only think up strong content, we also aim to maximise its distribution. Killing many birds with one stone, as it were!
Are you also keen to get the most out of your content?
Tourism Marketing Group plans, produces and promotes your content. This means you get more out of a single activity. When booking content creation with us, we'll also whizz you onto one of the Tourism Marketing Group platforms. An unbeatable full package!
>> Interested? Send us an e-mail at info@tourismmarketinggroup.be or call us on +32 (0)9 329 02 73